Affiliate Partnerships
Welcome!
Welcome to the Surf Confidence affiliate partner hub – a space for creators, coaches, and ocean-lovers who want to help more people feel confident in the water while earning recurring income.
By partnering together, you’ll be able to share supportive, mindset-focused surf resources with your community, with a simple system for tracking referrals and commissions.
If this feels aligned with your values and audience, you’re invited to explore the details below and apply to join as an affiliate partner.
Working together is designed to be really easy:
You get your own code
I create a unique discount code just for your retreat (for example: RETREATNAME30).
Your guests use this code at checkout to get an exclusive discount on the Surf Confidence Course.
You share it with your guests
Add the code and course link to your welcome emails, info packs or retreat follow‑up.
You can also have a simple line like: “For extra surf confidence support before, during & after your trip, use code RETREATNAME30 for X% off Danni’s online course.”
How it works
3. Sales are tracked automatically in my system
Every time someone uses your code, it is recorded on my Squarespace dashboard, so I can see how many sales came via your retreat.
4. You receive a percentage of each sale
We agree a commission rate in advance (for example, X% of every course sale using your code).
At the end of each month/quarter, I total the sales linked to your code and send you a simple summary plus your commission via bank transfer/PayPal.
That is it: no extra tech or admin on your side – just sharing a code and link that gives your guests extra support and your retreat an additional income stream.
Below is some suggested copy you’re welcome to use in your comms:
(Feel free to adapt it or use your own words if that feels better for your audience.)
‘To help you get the most out of your trip, we recommend Danni’s Surf Confidence Course as support before, during and after your retreat. Surfing is not just physical, your mindset plays a huge role in how you experience your sessions, your willingness to try new things and thrive in the waves without letting fear, anxiety or mental blocks run the show.
The course offers gentle mindset prep before you travel, practical tools you can use during the week to steady your nerves and build confidence, and reflection practices to help you integrate everything once you are back home. As one of our guests, you can use the code [RETREATCODE] for [X%] off the course to support your mindset prep, in‑water confidence and post‑trip integration: [link].’
Language to use in your comms
To support you in sharing this course with your community, I can create a range of tailored content for your channels. You can either request topics that feel right for your audience, or choose from examples like the ones below (and many more).
Content can be provided as:
Blog article
Single post or reel
Short content series
Surf confidence topics
How to manage negative thought spirals in your surf sessions
Surf accident recovery and returning after a scare
Step‑by‑step plan for managing fear in bigger waves
From surf despair to surf flow: a gentle 5 step guide
Fear of steeper take‑offs: how to commit without pulling back
The stages of your relationship with surfing (why it is like a romance)
Mindset shifts to improve your surf sessions
5 top tips to manage surf fear and anxiety
Self‑compassion in surfing: the importance of positive self‑talk
Feeling stuck on a surf plateau? What to do next
Tailored social content
Knowing your conditions (how this supports confidence)
Managing your expectations for each session
Gratitude practice to support positive neural pathways
Positive visualisation to prime your brain for better sessions
Breathing exercises and breath control for calmer surfs
Surf journaling and tracking your progress
Ocean awareness: 5 things to check at a new break
Self‑awareness: what kind of surfer are you, strengths and growth edges
The power of vulnerability in your surf journey
Changing your surfing narrative
How to show up in your relationship with surfing
Mindful surfing and staying present in the water
Additional mindset & wellbeing topics
Recovery after a scary incident (e.g. 4‑part series)
Imposter syndrome in the lineup
Fear of specific peaks or spots
Celebrating your wins and tracking progress
Different types of fear (judgment, injury, “looking silly”)
The power of affirmations in surfing
Surfing and your cycle
People‑pleasing in the sea
Frustration and irritations in the lineup
Crowd anxiety and busy lineups
Mental barriers and blocks (and how to work with them)
Inner cheerleader vs inner critic
Fear of dropping in and boundary setting
How this can support your coaches
It could be really valuable for your coaches to review – or even complete – the course themselves. By going through the material first-hand, they have space to reflect on their own surfing journey, notice where fear or self-doubt shows up for them, and experience the same tools and reflective exercises your guests will be using. This can make their coaching more empathetic and better attuned to how people actually feel in the water.
The course can also gently support their own mindset, giving them practical ways to steady their nerves, manage expectations and reconnect to why they love surfing and coaching. It is not about turning them into therapists or radically changing their surf coaching style; it is about adding a little more awareness and care to what they already do well. When coaches feel more grounded and resourced themselves, it naturally filters into the way they hold space for others.
I am also happy to provide an online training session for your coaches (or in person, if local), to walk them through the key concepts, answer questions and explore how they might integrate these ideas into your retreat structure.
Looking ahead, I am working with the incredibly talented Jenny, Designer & Researcher, on a professional training course specifically for surf coaches. This training will focus on a practical toolbox of methods and techniques to help coaches provide more emotional safety within surfing – including a shared language around mindset, nervous system responses and how to recognise and support students through fear, overwhelm and mindset wobbles, again without asking them to become therapists. We are in the research stage at the moment and hope to be able to offer this next year, which could be a powerful next step for any of your coaches who are keen to deepen this side of their practice.